Turn products into art direction
No flat product shots. Every post is built around one surreal idea — lipstick as a city skyline, a cherry on whipped cream, a marble statue that's waited 2000 years. Concepts you screenshot, not scroll past.
Case Study · Growth Marketing
nü Cosmetics
A lipstick brand, made impossible to scroll past.
576K views on our top-performing reel
The Brief
nü Cosmetics makes lipstick you notice — bold shades, gold-and-blush packaging, a name that plays on "new". The brief: turn a young beauty label into a feed people stop for. Not swatch-and-price posts, but surreal, art-directed reels and graphics that make a shade feel like a moment — and put nü in front of hundreds of thousands who'd never heard of it.
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Make people feel the shade before they ever swatch it.
The Approach 01 02 03
How we made it land.
Engineer reels for reach
Each reel opens on a single strange, beautiful frame in the first second — made to be watched twice and sent to a friend. That's the mechanic behind a feed that moved from hundreds of views to a reel at 576K.
One voice, every surface
Reels, carousels, out-of-home mockups — all in nü's playful-luxury tone: a wink of copy, a lot of polish. Shipped on a steady cadence so a young label feels far bigger than its follower count.
Reels built to travel.
Surreal in the first frame, sendable by the last — reels made to reach far past nü's own followers.
The Proof
Content that actually reached people.
858K Views across four featured reels
356K Accounts reached in 14 days
4.1K Likes in 14 days
30 Reels shipped in 14 days
Figures from nü Cosmetics' own Instagram insights (26 Jul – 9 Aug 2026) and published reel view counts — real reach for a brand most of these viewers had never heard of two weeks earlier.
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