Research
We start with the product and the pain: which of Billin's fourteen modules to lead with, the owner problem it actually solves, and the hook already landing in business content.
Case Study · Growth Marketing
Billin
One platform, made scroll-stopping.
The Brief
Billin is a modern, open ERP — accounting, sales, purchases, inventory, HR and manufacturing in one platform teams will actually use. Fourteen integrated modules that replace a stack of disconnected tools. Our brief: take a deep, technical product and make it feel simple, human and worth switching to — a steady stream of content that turns everyday business pain into a reason to start Billin.
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One platform. Every function — Billin's promise, and the through-line of every post.
The Process 01 02 03 04 05
How every post gets made.
Concept & script
Each piece gets one idea and a tight script — a reel hook that names the pain in the first second, or a carousel that walks a single problem all the way to its fix.
Production
Reels are shot face-to-camera; graphics are built on Billin's real dashboard and real numbers — so the proof on screen is the product itself, never a stock claim.
Post & localise
Edit, caption, colour and sound — then ship each piece twice, in English and नेपाली, so it reads native to every feed it lands in.
Publish
Released on a steady cadence across Instagram and Facebook, so Billin stays in-feed and top-of-mind — a habit, not a one-off campaign.
Reels that stop the scroll.
Short, face-to-camera hooks that name the problem in the first second — then hand it to Billin.
The Proof
Proof that did the selling.
100+ Teams running Billin
Rs 1.8B Invoiced monthly
99.98% Cloud uptime
−31% Average DSO reduction
Billin's own numbers, straight from billin.com.np — the proof we put at the centre of every post, so the content never had to oversell.
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